RS110: What Kind of Shrimp Are You? The power of quizzes with Josh Haynam

On this episode, Craig and David sit down with Josh Haynam, the co-creator of Interact. They discuss the origins of his business and content marketing strategies.

Josh is one of the brains behind Interact, the company you may recognize from that internet quiz you took. Interact seeks to grow businesses’ social media presence and thus generate more sales leads using fun quizzes. Listen in as Josh talks about his own marketing success and failures.

Topics:

• What Interact does
• How Josh met his partner/Interact co-creator
• How Interact built up a customer base
• The initial content strategy of Interact
• The current content strategy of Interact
• Following up with customers
• Working a sale from different angles
• Explaining Interact’s “Hockey Stick Growth”
• Marketing failures
• How Interact’s office structure has evolved
• SaaS Metrics

Resources and Links:

Interact

Josh’s LinkedIn

Rogue Startups