Today Dave and Craig talk about what approaches you should consider when designing landing pages and marketing copy for high end (hundreds of dollars per month) SaaS products. But first, our friends at ReleaseNotes.tv are giving away 2 tickets to their ReleaseNotes conference. Rogue Startups listeners can go to releasenotes.tv/rogue to enter for a chance to win a complementary ticket to this … [Read more...] about RS165: Converting High Ticket SaaS customers
RS164: Are Onboarding Emails dead?
Today Dave and Craig catch up on their businesses with a few new developments on both fronts. Dave has been completing several integrations for Recapture, including Carthook, EDD and several other shopping cart solutions. Interestingly some of the integrations that they've done are now waiting on approval from the integration partners...something good for us all to keep in mind next time we're … [Read more...] about RS164: Are Onboarding Emails dead?
RS163: Surviving Long Enough to be Successful
This week both Dave and Craig are podcasting on the road. Craig his family have been on vacation for the past week visiting Marrakech, Morocco and is now in Barcelona for a few days hanging out with other bootstrappers. Dave is in California and got up at 6:00 am this week to record this podcast episode! This week Dave and Craig catch up on a few updates in their businesses, notably … [Read more...] about RS163: Surviving Long Enough to be Successful
RS162: Finding Stability
Today Dave and Craig catch up after Dave was out at Big Snow Tiny Conf west last week at what is now his annual mastermind retreat. They also talk through how to find mental stability on this rollercoaster that is a startup. What things we (and you) do to help cope with the wins and the losses as we go along this path. … [Read more...] about RS162: Finding Stability
RS161: Optimizing Freemium with Ed Freyfogle
On today’s episode, Craig speaks with his guest Ed Freyfogle about freemium software and services. Ed is a developer and Co-Founder of OpenCage Data. Today, he explains the day-to-day challenges of running a business and why freemium is an important facet of OpenCage’s success. Topics: Geocoding services and why it’s important to be able to test them out.How Ed’s company’s freemium … [Read more...] about RS161: Optimizing Freemium with Ed Freyfogle
RS160: Getting through the Desert
Today Dave and Craig talk about the difficulties of finding product/market fit in a business. The 'desert' in business is that time where you've ventured out to try something new, have an inkling of where it might lead, but still have a long way to go before you realize that vision. Thanks to Jordan Gal from Bootstrapped Web for the analogy Craig's been working on developing SalesCamp for … [Read more...] about RS160: Getting through the Desert
RS159: Integration Marketing in Practice with Courtenay Farquharson
This week Craig has on the show a special guest, Courtenay Farquharson from Parserr. Courtenay is a fellow bootstrapped founder who has grown Parserr (an email parsing and processing SaaS app) from zero to well into the 5 figures MRR largely through integrations in popular marketplaces like Zapier, Microsoft Flow, and other B2B connectivity platforms. In the episode Craig and Courtenay … [Read more...] about RS159: Integration Marketing in Practice with Courtenay Farquharson
RS158: Better Dunning, and Changing Prices the Right Way
Today Dave and Craig catch up about a few new developments in their businesses, discuss how they do pre-dunning and deal with failed payments. First up is dunning and dealing with failed payments. Question for you the audience, how do you deal with failed payments after your customers have gone through something like a Stunning or Retain sequence and are now delinquent in their accounts? Drop … [Read more...] about RS158: Better Dunning, and Changing Prices the Right Way
RS157: Scaling LinkedIn Outreach with James Kennedy
Today Dave and Craig sit down with James Kennedy to talk LinkedIn outreach. As opposed to the overly saturated cold email outreach many consultants, productized services, and agencies have seen tremendous results by using LinkedIn to find highly qualified leads for their business. In this episode James talks through the process he follows, tools he uses, and some of the results he's seen in … [Read more...] about RS157: Scaling LinkedIn Outreach with James Kennedy
RS156: How 2018 is Shaping Our 2019
Instead of the typical "2018 Review and 2019 Goals" Dave and I decided to mix things up a bit here with our end of the year episode. 2018 overall was a great year for us both, but as we gained more experience, and a few bruises along the way, it's taught us what's really important for ourselves and our businesses as we look ahead to 2019. … [Read more...] about RS156: How 2018 is Shaping Our 2019
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