RogueStartups

On today’s episode of Rogue Startups, Jake Jorgovan shares his thoughts about productized services, sales, and “almost” selling businesses. Jake owns and runs Lead Cookie (a LinkedIn, email, and phone outreach, lead generation, and prospecting service) and Content Allies (content marketing for consultants). Jake also has a website/personal blog, and a podcast where he talks about various business … [Read more...] about RS205: Productized Services At Scale with Jake Jorgovan

After a brief delay Craig and Dave are back. This week talking about some of their recent experiences in paid acquisition. Dave has had some early success in the Shopify app store with paid acquisition of new trials. Craig and his team are continuing to evolve how they approach paid acquisition for Castos, and are seeing some wins there. Dave is off to Big Snow Tiny Conf West next week … [Read more...] about RS204: Paid Acquisition Experiments and Tiny Confs

Today, Dave and Craig go through a few updates: vacations, new developers, input from customers, TinySeed, and funding “paychecks” versus lump sums. We also talk about what it means to add value to your company and when you should let go. The focus topic for the day is all about cofounders and multiple-founder businesses. What are the pros and cons of cofounders? Why does Dave prefer having a … [Read more...] about RS203: Letting Go

With Dave off this week, Craig spends this episode talking about achievements in 2019 and “doing it better the second time around” with Benedikt Deicke, from Userlist, which is a lifecycle messaging and email for SaaS products.  We go over the various lessons we have learned from going through the process once before, then approaching it again. We also talk about “finishing” a product, bug … [Read more...] about RS202: Better the Second Time

Today on Rogue Startups, Dave and Craig are talking about a timely and time-alicious topic: looking back on 2019 and what they will do for 2020.  We talk about luck surface area; tactical vs strategic planning for 2020; increasing our goals and scope; learning from your mistakes/competitors; and praise for Asia Matos, TinySeed, and Obviously Awesome; the importance of targeted … [Read more...] about RS201: What Lessons We’re Taking From 2019

Today on Rogue Startups, we take a moment to thank everyone for the past 200 episodes, especially the listeners. We also go over a few things that we’ve learned over the past 200 episodes including: “What tactic are you finding to be uncommonly effective in the recent past?” and “What tactic have you used before that (you’re finding), isn’t working so well today or now?” We asked a number of … [Read more...] about RS200: We’ve All Learned A Lot

In episode 199, we talk about our surprise Christmas plans for episode 200 (a Q&A from some great people in the start-up community, to be released on Christmas Day). Dave talks about how well things are going with Recapture and how the progress has been post-”Black Friday”. He also talks about paid/pricing program, forecasting for the next couple months, Carthook’s application process, … [Read more...] about RS199: Doing The Product Dance

Today, I am talking with Asia Matos (the CEO and founder of Demand Maven) about marketing. This episode is not for the faint of heart; it’s mainly for people who already know a bit about marketing. If you’re new to marketing, there will still be a lot of great information for you today.  Asia and I talk about the importance of diversifying acquisition strategies; organic platform channels … [Read more...] about RS198: Marketing 201 with Asia Matos

This week Dave and Craig talk through the challenges of maintaining a level head even in the face of some of the most challenging emotional times as a founder. The particularly difficult times for us include: Navigating times of slow or negative growthCompetitors moving faster (or in an interesting direction) than we areWork/Life balance and hours we spend in the businessFinances of it … [Read more...] about RS197: Not Losing Your Mind

Today on Rogue Startups, Dave and Craig talk about when and why we should move horizontally in the podcasting world and in eCommerce. They talk about the pros and cons of moving horizontally and branching out, checkbox strategies, and when it can be a boat anchor instead of propelling you and your business forward. Dave talks about the important milestone that Recapture just hit, the Recapture … [Read more...] about RS196: Getting Outside Your Wheelhouse