RogueStartups

Today Dave and Craig talk about the merits of Freemium as an acquisition channel versus just offering a free trial for your SaaS app. Resources ProfitWell article on Freemium vs. Free Trial Phantombuster   … [Read more...] about RS142: Freemium vs. Free Trial

Today Dave and Craig are digging into one aspect of Product/Market fit that is often overlooked, and very well may be the more difficult aspect of that equation. Positioning is the key element to make your product stand out, talk to the right audience, and increase user adoption....but is REALLY tough to get right. In this Grow and Convert blog article we talk through the 4(.5) aspects of … [Read more...] about RS141: The Four Key Aspects to Nailing Product Positioning

In this episode Dave and Craig are catching up with some updates after a few weeks off, and digging into the differences between being a product leader vs. product visionary. With summer in full swing Dave has been traveling with the family a bit and is already gearing up for the Black Friday holiday rush in the eCommerce world. It's interesting to see the seasonal differences between his … [Read more...] about RS140: Product Visionary vs. Product Leader

Today Craig is chatting with onboarding specialist and all around marketing pro Val Geisler.  Val was the first marketing hire at ConvertKit a few years ago, and after building up their systems and processes for really scaling marketing is now focusing on providing onboarding and customer discovery for B2C SaaS and eCommerce businesses. In this episode, Craig and Val talk all about conducting … [Read more...] about RS139: Winning Customer Success with Val Geisler

Today Dave and Craig are talking all about marketing and things that they're both doing to drive more eyeballs to their businesses. Dave is in the midst of some product development efforts that ought to bring a unique angle for Recapture as things are getting into the holiday season for the eCommerce world.  Having learned more about the customers and their habits Dave is gearing up for some … [Read more...] about RS138: Automating Medium Touch Sales

Today Dave and Craig talk about raising kids and living in entrepreneurial families. As our lifestyles allow us a lot of flexibility to moreso "live life on our own terms" it also poses a bit of responsibility to teach our children about things that they might otherwise take for granted.  For instance if your children see you working at the computer all day will they want to be like you in … [Read more...] about RS137: Entrepreneurial Families

Today Dave and Craig are talking all about selling, and in particular selling on demo calls. If you have a more advanced app, or one with a higher price point, chances are good that you'll need to conduct demo calls with potential customers in order to close those sales.  These are great opportunities for you to learn about your target market and customer base if you're new to the space, and is … [Read more...] about RS136: Nailing Demo Calls

Today Dave and Craig have on Rob Walling from Startups For The Rest Of Us podcast.  Rob is probably no stranger to many of our listeners (as it was a major inspiration for this show in the first place), but much has changed in Rob's life personally and professionally in the past few years. In this episode Rob comes on to talk all about his sale of Drip to Leadpages a few years ago, and all the … [Read more...] about RS135: Reflecting on Success with Rob Walling

This week Dave and Craig catch up on a few new developments in their businesses, and talk about the recent announcment of the acquisition of Magento by Adobe. Dave is just getting back into the swing of things after 3 weeks of conferences and freelancing work.  Finding it a bit tough to get into that Deep Work flow state where he can be really productive.  I think something that we all face … [Read more...] about RS134: Deep Work, Demos, and Magento Acquisition

Today Dave and Craig catch up after Dave has been gone for back to back weeks at conferences.  These times to get together with our peers and others in our industries are invaluable to those of us working remotely. First Dave hit up his 8th MicroConf where he got some great insights and inspiration. Then on to Shopify Unite in Toronto. Craig and Dave wrap up by talking through SaaS growth … [Read more...] about RS133: Conference Recaps and SaaS Growth