RogueStartups

Today Dave and Craig talk through a recent Buffer article that lays out exactly how they spend the $93,000 marketing budget, each MONTH. The lessons here are many.  How a company the size of Buffer, currently doing $1.5 Million per month, allocates their resources, and maybe more importantly what they don't spend money on. Buffer has long been an icon in the world of remote work, … [Read more...] about RS147: What a 6-figure Monthly Marketing Budget Looks Like

Today Dave and Craig talk through things to take into consideration when adding any type of outside resources to your business. Either taking a cofounder to compliment your existing skill set or taking outside funding will certainly move your business along faster, but each come with their own unique set of considerations. Are your goals aligned with those of this outside stimulus?  Both in … [Read more...] about RS145: CoFounders and Outside Funding

Today Dave and Craig walk through the 6 steps to ensure that you're getting the most out of your SaaS trials.  From a great blog post on 500 Startups from the team at Autopilot lays out a great framework you can use to evaluate how you're currently structuring your SaaS trials, and where you can improve upon it each step of the way. Resources Mentioned 500 Startups article Autopilot … [Read more...] about RS144: The 6 Steps to Nailing your SaaS Trial

Today Dave and Craig talk about Zombie customers in Saas.  Specifically, how to identify those customers who are not active, how to deal with payments for customers who are not active (and not getting value from your tool), and how to go about encouraging those customers to re-engage so that they will get value from your product. … [Read more...] about RS143: Resurrecting Zombie Customers

Today Dave and Craig talk about the merits of Freemium as an acquisition channel versus just offering a free trial for your SaaS app. Resources ProfitWell article on Freemium vs. Free Trial Phantombuster   … [Read more...] about RS142: Freemium vs. Free Trial

Today Dave and Craig are digging into one aspect of Product/Market fit that is often overlooked, and very well may be the more difficult aspect of that equation. Positioning is the key element to make your product stand out, talk to the right audience, and increase user adoption....but is REALLY tough to get right. In this Grow and Convert blog article we talk through the 4(.5) aspects of … [Read more...] about RS141: The Four Key Aspects to Nailing Product Positioning

In this episode Dave and Craig are catching up with some updates after a few weeks off, and digging into the differences between being a product leader vs. product visionary. With summer in full swing Dave has been traveling with the family a bit and is already gearing up for the Black Friday holiday rush in the eCommerce world. It's interesting to see the seasonal differences between his … [Read more...] about RS140: Product Visionary vs. Product Leader

Today Craig is chatting with onboarding specialist and all around marketing pro Val Geisler.  Val was the first marketing hire at ConvertKit a few years ago, and after building up their systems and processes for really scaling marketing is now focusing on providing onboarding and customer discovery for B2C SaaS and eCommerce businesses. In this episode, Craig and Val talk all about conducting … [Read more...] about RS139: Winning Customer Success with Val Geisler

Today Dave and Craig are talking all about marketing and things that they're both doing to drive more eyeballs to their businesses. Dave is in the midst of some product development efforts that ought to bring a unique angle for Recapture as things are getting into the holiday season for the eCommerce world.  Having learned more about the customers and their habits Dave is gearing up for some … [Read more...] about RS138: Automating Medium Touch Sales