RogueStartups

In this episode Craig talks with Christopher Gimmer, co-founder of Snappa about how they approach content marketing and SEO as a primary growth engine in their business. With recent developments in competitor companies, Christopher and Craig talk through how news like massive funding rounds or buyouts make them feel about the path that their respective companies are on. Lastly Chris talks … [Read more...] about RS222: What High Performing Content Marketing Actually Looks Like with Christopher Gimmer from Snappa

In this episode Craig is joined by Ward Sandler, cofounder of MemberSpace. Here Craig and Ward talk through how the Memberspace team is organized, how the run the business, and what successes they've seen in growth in the past few years, especially during the Covid crisis. Ward is a firm believer that EVERY business should have some kind of online, virtual environment and Memberspace has … [Read more...] about RS221: Optimizing the Customer Feedback Loop with Ward Sandler from Memberspace

After a few weeks away to process what is going on in our lives between the Covid-19 pandemic, a crumbling economy, and police brutality and the Black Lives Matter movement we're back to talk through how all of this has affected us. Also in the startup news cycle this week was Basecamp's "Hey" email client, and the upheaval that its initial approval and then rejection from the iOS app store … [Read more...] about RS220: A few rants, and some business

The term Product Led Growth is quickly becoming commonplace in the SaaS marketing and product world, but what does it mean when it comes to implementing this into your business practice? In this episode I sit down with Moritz Dausinger, founder of Refiner.io, to talk through how he is building a suite of tools to help founders and product marketers get better and more actionable feedback from … [Read more...] about RS219: Product Led Growth with Moritz Dausinger

In this episode, Craig chats with Geordie Wardman about his experience working with both SaaS and agency models. They go over the pros and cons of an agency model, Geordie’s tips on how to build a great offshore team, the art of dabbling, and what he looks for when he buys businesses. He also covers how he found his mentor and the unintended advantage of having a podcast. Resources … [Read more...] about RS218: Running a Hybrid SaaS and Agency Model with Geordie Wardman

In this episode Craig and Dave talk through a few updates from our businesses. With the Covid-19 crisis beginning to settle down in some areas we're all experiencing more freedoms and becoming better adjusted to the proverbial "new norm". Resources Mentioned Twitter thread from David Perrell … [Read more...] about RS217: How World Views Are Shaped

In this episode Dave and Craig catch up on what's been going on in their businesses in the past few weeks. We feature the first of our companies from the Help Founders program, Nodewood. Nodewood is a "SaaS application in a box" for developers who want a head start on their next Node.js project. … [Read more...] about RS216: Channeling Uncertainty

In this episode Craig sits down with Robin Warren of Corrello. They talk through managing the risk of building an extension to an existing platform, doing user testing to release better products the first time, and how Covid-19 is affecting our businesses (and personal lives). Robin's team has just finished a long (multi-year) development project called BlueCat Reports, and we talk about having … [Read more...] about RS215: Managing Platform Risk with Robin Warren

Having a plan, even if it's an imperfect one, is a great starting point for many business owners. Especially when it comes to the meta question of "how to run your business". In this episode I chat with Kevin McArdle from Sureswift Capital to talk through how he has implemented the EOS, Enrepreneurs Operating System, popularized by the Traction book by Gino Wickman. We talk through why … [Read more...] about RS214: Implementing EOS with Kevin McArdle

The Covid-19 crisis may just be getting started. And with it the impact that the economic slowdown, changes in customers' buying patterns, and our own general social activities are all changing. So how can we adjust or position our business to survive (and maybe even thrive) in these times? In this episode Dave and Craig talk through things we can do in our own businesses to be successful … [Read more...] about RS213: Positioning Your Business For Survival