RS070: A $2.6 Million Kickstarter with Chad DeShon

November 10, 2016 NaN
RS070: A $2.6 Million Kickstarter with Chad DeShon
Rogue Startups
RS070: A $2.6 Million Kickstarter with Chad DeShon

Nov 10 2016 | NaN

/

Show Notes

Dave is off this week, but I’m excited to bring on Chad DeShon to the show.  Chad is a previous SaaS founder who’s now involved in the Ecommerce space, selling Board Game Tables.  With a combination of pre-sold, customized solutions, and now sourcing items directly from China after a massively successful Kickstarter campaign (just $2.6 Million large) Chad has taken a lot of what he learned through SaaS and is applying it in a new way to the high end ecommerce world.

Through the process of building a large, highly targeted email list, doing some in depth customer development using Typeform and Drip to customize message sequences, and preselling both these tables and his Kickstarter Chad has largely been able to future-proof his business.  Getting a large buy-in from your customers is always a nice way to reduce the risk in a new venture, and this is exactly what he’s been able to achieve.

Resources Mentioned:

Other Episodes

Episode

November 06, 2019 00:38:09
Episode Cover

RS194: MicroConf Europe Recap

Dave and Craig talk are both back and today they’re catching everyone up on some surprise snow, school vacations, and Craig gives Dave a...

Listen

Episode

June 22, 2015 NaN
Episode Cover

RS019: Sean Marshall on Long Term Travel, with Family

Welcome to Episode 19 of the Rogue Startups Podcast.  This week I’m flying solo as Dave is out, but I’m excited to bring onto...

Listen

Episode

June 15, 2015 00:45:14
Episode Cover

RS018: How to Know When It’s Time To Grow Your Team

On this week’s episode, Dave makes a comeback and joins me on the show after recovering from what he calls an “H1N1-Ebola-Dengue Fever crossbreed”....

Listen