RS159: Integration Marketing in Practice with Courtenay Farquharson

This week Craig has on the show a special guest, Courtenay Farquharson from Parserr.

Courtenay is a fellow bootstrapped founder who has grown Parserr (an email parsing and processing SaaS app) from zero to well into the 5 figures MRR largely through integrations in popular marketplaces like Zapier, Microsoft Flow, and other B2B connectivity platforms.

In the episode Craig and Courtenay talk about the merits (and some challenges) of using integrations as a marketing channel, and how we can all look to popular integration platforms in our spaces to get more eyeballs on our products, and help service our customers better.

Check out Courtenay on Twitter, and Parserr here.