RS159: Integration Marketing in Practice with Courtenay Farquharson

January 21, 2019 00:38:40
RS159: Integration Marketing in Practice with Courtenay Farquharson
Rogue Startups
RS159: Integration Marketing in Practice with Courtenay Farquharson

Jan 21 2019 | 00:38:40

/

Show Notes

This week Craig has on the show a special guest, Courtenay Farquharson from Parserr.

Courtenay is a fellow bootstrapped founder who has grown Parserr (an email parsing and processing SaaS app) from zero to well into the 5 figures MRR largely through integrations in popular marketplaces like Zapier, Microsoft Flow, and other B2B connectivity platforms.

In the episode Craig and Courtenay talk about the merits (and some challenges) of using integrations as a marketing channel, and how we can all look to popular integration platforms in our spaces to get more eyeballs on our products, and help service our customers better.

Check out Courtenay on Twitter, and Parserr here.

Other Episodes

Episode 0

April 13, 2023 00:35:06
Episode Cover

RS279: Processing Brutal Feedback, and Hiring An AE

How do you define helpful feedback? What sort of customer opinions should you brush off? Dave shares his experiences with some brutal feedback and...

Listen

Episode 0

June 17, 2020 00:38:47
Episode Cover

RS219: Product Led Growth with Moritz Dausinger

The term Product Led Growth is quickly becoming commonplace in the SaaS marketing and product world, but what does it mean when it comes...

Listen

Episode 0

March 19, 2020 00:52:00
Episode Cover

RS209: $0 to $55K MRR in 2 Years, Then an Exit with Arvid Kahl and Danielle Simpson

In this episode Craig is joined by the former founders of FeedbackPanda, Danielle Simpson and Arvid Kahl. Danielle and Arvid are a great story...

Listen