RS155: The Product Market Fit Engine

Today Dave and Craig are talking through a session from Business of Software 2018 entitled “The Product Market Fit Engine” by Rahul Vohra, CEO of Superhuman.

As the title suggests Rahul has created a predictable and repeatable process around creating (and improving) the degree of product market fit for SaaS products. Maybe the best part of the process is how quantifiable it is, and how the results from these 4 survey questions turn into action items for dev and product teams.

The 4 questions in this survey are:

• How would you feel if you could no longer use this product
• What type of person do you think that this product is best suited for?
• What is the biggest value you get from this product?
• What could we do to improve this product?

The results, grouping, and analysis of this simple, 4 question survey can tell you a lot about your customers, feature set, and degree of product market fit.

Resources Mentioned:

Art of Product Podcast

The Product Market Fit Engine by Rahul Vohra at BOS 2018

Superhuman