Today Craig is chatting with onboarding specialist and all around marketing pro Val Geisler. Val was the first marketing hire at ConvertKit a few years ago, and after building up their systems and processes for really scaling marketing is now focusing on providing onboarding and customer discovery for B2C SaaS and eCommerce businesses.
In this episode, Craig and Val talk all about conducting customer discovery calls for existing customers, failed trial customers, and those customers who churned.
As we all grow our businesses past the first area of traction it becomes more and more important to structure how your business collects quantitative and actionable information from your customers (and those who aren’t customers anymore). Val loves using the Jobs To Be Done framework when conducting these interviews.
Resources mentioned in this episode:
Today Dave and I are excited to join Brian Casel and Jordan Gal from the Bootstrapped Web Podcast and Brad Touesnard from the Apply...
Today Dave and I sit down with John Turner of SeedProd to talk about the series of WordPress plugins that he’s created over the...
Today Dave and I are coming to you live from the Rhodium Weekend Conference in Las Vegas. Rhodium is an annual conference put on...
