RS139: Winning Customer Success with Val Geisler

July 19, 2018 00:58:41
RS139: Winning Customer Success with Val Geisler
Rogue Startups
RS139: Winning Customer Success with Val Geisler

Jul 19 2018 | 00:58:41

/

Show Notes

Today Craig is chatting with onboarding specialist and all around marketing pro Val Geisler.  Val was the first marketing hire at ConvertKit a few years ago, and after building up their systems and processes for really scaling marketing is now focusing on providing onboarding and customer discovery for B2C SaaS and eCommerce businesses.

In this episode, Craig and Val talk all about conducting customer discovery calls for existing customers, failed trial customers, and those customers who churned.

As we all grow our businesses past the first area of traction it becomes more and more important to structure how your business collects quantitative and actionable information from your customers (and those who aren’t customers anymore).  Val loves using the Jobs To Be Done framework when conducting these interviews.

Resources mentioned in this episode:

Jobs To Be Done

Val on Twitter

ValGeisler.com

 

Other Episodes

Episode

July 15, 2016 NaN
Episode Cover

RS060: Is Your Business Truly Profitable?

The P word.  Many startup founders fear this and in fact many of us avoid looking in depth at whether our businesses ACTUALLY make...

Listen

Episode 0

August 25, 2020 00:34:57
Episode Cover

RS227: Dave Cashes In

In this episode Dave has some big news to announce. He has sold his two WordPress plugins: Business Directory and AWPCP In this episode...

Listen

Episode 0

February 04, 2021 00:39:09
Episode Cover

RS241: Marketing Update, and Investing

In this episode of Rogue Startups, Dave and Craig talk about the 2021 BigSnow “conference”, marketing and conversion spreadsheets, an update on Dave’s investment...

Listen