RS139: Winning Customer Success with Val Geisler

July 19, 2018 00:58:41
RS139: Winning Customer Success with Val Geisler
Rogue Startups
RS139: Winning Customer Success with Val Geisler

Jul 19 2018 | 00:58:41

/

Show Notes

Today Craig is chatting with onboarding specialist and all around marketing pro Val Geisler.  Val was the first marketing hire at ConvertKit a few years ago, and after building up their systems and processes for really scaling marketing is now focusing on providing onboarding and customer discovery for B2C SaaS and eCommerce businesses.

In this episode, Craig and Val talk all about conducting customer discovery calls for existing customers, failed trial customers, and those customers who churned.

As we all grow our businesses past the first area of traction it becomes more and more important to structure how your business collects quantitative and actionable information from your customers (and those who aren’t customers anymore).  Val loves using the Jobs To Be Done framework when conducting these interviews.

Resources mentioned in this episode:

Jobs To Be Done

Val on Twitter

ValGeisler.com

 

Other Episodes

Episode

April 01, 2019 00:46:49
Episode Cover

RS167: Growing from $20k -> $100k MRR with David Henzel

During this episode, Craig speaks with David Henzel, entrepreneur and founder of MaxCDN. David founded MaxCDN before selling the company years later. Now, he...

Listen

Episode

February 01, 2017 00:35:18
Episode Cover

RS079: What True Perseverance Really Means with Garrett Dimon

Today we welcome Garrett Dimon as a guest to the show.  Garrett is previously the founder of Sifterapp, and is now working as marketing...

Listen

Episode

October 25, 2015 NaN
Episode Cover

RS037: [LIVE!] Rhodium Weekend Recap

Today Dave and I are coming to you live from the Rhodium Weekend Conference in Las Vegas.  Rhodium is an annual conference put on...

Listen