RS138: Automating Medium Touch Sales

July 05, 2018 00:37:26
RS138: Automating Medium Touch Sales
Rogue Startups
RS138: Automating Medium Touch Sales

Jul 05 2018 | 00:37:26

/

Show Notes

Today Dave and Craig are talking all about marketing and things that they’re both doing to drive more eyeballs to their businesses.

Dave is in the midst of some product development efforts that ought to bring a unique angle for Recapture as things are getting into the holiday season for the eCommerce world.  Having learned more about the customers and their habits Dave is gearing up for some unique Black Friday targeted promotions and product releases that ought to really move the business forward.

Craig has been working on building out a webinar strategy for Castos.  He did his first one about 3 weeks ago and has the first joint webinar on July 11 with Devani Anderson where they’ll be talking about building podcast communities with Facebook groups.

Dave and Craig last talk about how they can both automate some of the more medium touch sales process with things like email marketing, pre-recorded webinars, and other evergreen content that will bring in engaged prospects, nurture them through the process, and hopefully make the selling process easier to manage at scale.

Resources Mentioned today

 

 

Other Episodes

Episode 0

December 11, 2019 00:52:41
Episode Cover

RS198: Marketing 201 with Asia Matos

Today, I am talking with Asia Matos (the CEO and founder of Demand Maven) about marketing. This episode is not for the faint of...

Listen

Episode

May 11, 2018 00:45:42
Episode Cover

RS132: Value Driven Customer Support with Kyle Brown from WPSaaS.net

Today we’re talking all about support.  And not just any support, but support that actually drives the top (and bottom) line of your business....

Listen

Episode 0

June 07, 2017 00:42:27
Episode Cover

RS094: Lessons Learned Launching

Today we’re lifting the kimono on the Seriously Simple Hosting launch and all of the things that both went well, and that in hindsight...

Listen