RS095: Systematic Growth Strategies

June 21, 2017 00:40:14
RS095: Systematic Growth Strategies
Rogue Startups
RS095: Systematic Growth Strategies

Jun 21 2017 | 00:40:14

/

Show Notes

Today Dave and Craig are catching up on growth strategies that are working for them right now, and how they’re managing the rest of the business to allow things to grow without sacrificing quality or product.

Dave has concluded a cold email campaign to potential customers of Recapture, and is now looking at the next steps for growth.  He’s looking at the SEO space and how to strategically start placing highly targeted content keywords.  Over the next weeks Dave will start creating pillar content articles and begin promoting them to his audiences to drive new subscribers to his email list.

At the same time Dave is starting a weekly newsletter in the ecommerce space.  Using Revue to easily create the weekly newsletter digests Dave is easily able to create valuable content to his audience without creating that content himself.  Sharing others authority is a great way to show potential customers your value.

Craig is just about a month into the first billing cycle of Seriously Simple Hosting, and things are going well.  Trial to Conversion ratio is staying strong, and now that all of the major bugs from the product launch are pretty much wrapped up we’ll be able to focus more on streamlining support so he can focus on growth.

With the first 6 weeks of launch he’s been focused on getting the product right and ensuring that early customers are happy, and now is the time to systematize the process of customer support, that feedback into product improvement/development, and focus on growing our user base.

Resources Mentioned

Revue

Peter Suhm

Friday Dispatch

Podcast Statistics

WordCamp Europe

Audience Ops

 

 

Other Episodes

Episode

February 26, 2020 00:32:42
Episode Cover

RS207: Nature or Nurture

In this episode Dave and Craig talk through what aspects of our childhood affect us as founders. And not just our life now as...

Listen

Episode

May 29, 2019 00:37:08
Episode Cover

RS175: Castos Joins TinySeed, and the NoCode Movement

In today’s episode, we discuss a variety of topics, including Craig’s Castos getting accepted into TinySeed and the growing No-Code movement. Tune in to...

Listen

Episode

December 28, 2017 00:41:50
Episode Cover

RS117: How 2017 Killed Our Playbook

In this episode Dave and Craig take some time here at the end of 2017 to reflect about how some marketing approaches have changed...

Listen