Today Dave and I begin the first of a multi part series around developing a WordPress plugin, live on the air. We will go from problem statement, to product validation, to preselling, to outsourcing development, and finally to launching and selling the plugin.
As with most things in the bootstrapped startup world this will be an exercise of learning on our feet, and we hope you enjoy the journey along side us.
In this first episode we begin the process by discussing the best ways to define a problem worth solving, what markets we want to target, and how to best go about identifying that potential product/market fit. This is a huge step in the process and one that definitely warrants the time and energy that goes into getting this step right.
We’d love to hear your thoughts on this and what suggestions you may have for us. Particularly if you’ve developed or maintained a WordPress plugin before.
Today Dave and Craig walk through the most recent SaaS company survey conducted by David Skok and the team at Matrix Partners. This survey...
Today on Rogue Startups, Craig and Dave talk about masterminds, peer feedback, and a tweetstorm by Briana about Stripe. They go over the benefits...
Craig recaps his biggest takeaways from MicroConf 2025, reflecting on lessons in positioning, lead generation, conference ROI, and the power of going all in...
