RS141: The Four Key Aspects to Nailing Product Positioning

August 09, 2018 00:42:06
RS141: The Four Key Aspects to Nailing Product Positioning
Rogue Startups
RS141: The Four Key Aspects to Nailing Product Positioning

Aug 09 2018 | 00:42:06

/

Show Notes

Today Dave and Craig are digging into one aspect of Product/Market fit that is often overlooked, and very well may be the more difficult aspect of that equation.

Positioning is the key element to make your product stand out, talk to the right audience, and increase user adoption….but is REALLY tough to get right.

In this Grow and Convert blog article we talk through the 4(.5) aspects of positioning that you need to get right in order to achieve the “Market” part of Product/Market fit.  And whether you’ve acheived that sometimes mystical level of adoption in your product these questions will give you a great framework for revisiting this part of your marketing in the future.

Other Episodes

Episode

October 14, 2016 NaN
Episode Cover

RS067: Founders Should Never Write SOPs

This week Dave and I are stirring the chili a bit, so to speak, and bringing up a controversial perspective on Standard Operating procedures...

Listen

Episode

July 27, 2015 00:47:35
Episode Cover

RS024: The Rollercoaster of Buying and Selling Websites with Chris Yates

Looking to purchase a website to build your portfolio of online assets?  Today Dave and I are pleased to welcome Chris Yates to the...

Listen

Episode 0

May 25, 2017 00:45:49
Episode Cover

RS092: Building Traffic and an Audience with Kurt Elster

Dave is flying solo today, as he talks with ecommerce and Shopify expert Kurt Elster from Ethercycle. Even if you are not in ecommerce,...

Listen