Today Dave and Craig are digging into one aspect of Product/Market fit that is often overlooked, and very well may be the more difficult aspect of that equation.
Positioning is the key element to make your product stand out, talk to the right audience, and increase user adoption….but is REALLY tough to get right.
In this Grow and Convert blog article we talk through the 4(.5) aspects of positioning that you need to get right in order to achieve the “Market” part of Product/Market fit. And whether you’ve acheived that sometimes mystical level of adoption in your product these questions will give you a great framework for revisiting this part of your marketing in the future.
Today Dave and Craig talk about what approaches you should consider when designing landing pages and marketing copy for high end (hundreds of dollars...
Optimize your company’s retention, and supercharge growth with Churnkey. In this episode Craig sits down with Matt Hayman from Linklo to talk through how...
It’s time for celebration. Dave has recently received approval from Shopify for their Recapture plugin app. This brings exposure to the biggest, fastest growing...
