Today Dave and Craig are digging into one aspect of Product/Market fit that is often overlooked, and very well may be the more difficult aspect of that equation.
Positioning is the key element to make your product stand out, talk to the right audience, and increase user adoption….but is REALLY tough to get right.
In this Grow and Convert blog article we talk through the 4(.5) aspects of positioning that you need to get right in order to achieve the “Market” part of Product/Market fit. And whether you’ve acheived that sometimes mystical level of adoption in your product these questions will give you a great framework for revisiting this part of your marketing in the future.
Today on Rogue Startups, Dave is talking with “one of the ten youngest billionaires in Africa” Adii Pienaar about his entrepreneurial history and Conversio’s...
Dave and Craig talk about cold calling, AWS outages, steady growth during the winter, and the hiring-process struggle bus. What are your thoughts about...
Today on Rogue Startups, Dave and Craig talk about when and why we should move horizontally in the podcasting world and in eCommerce. They...
