Today Dave and Craig are digging into one aspect of Product/Market fit that is often overlooked, and very well may be the more difficult aspect of that equation.
Positioning is the key element to make your product stand out, talk to the right audience, and increase user adoption….but is REALLY tough to get right.
In this Grow and Convert blog article we talk through the 4(.5) aspects of positioning that you need to get right in order to achieve the “Market” part of Product/Market fit. And whether you’ve acheived that sometimes mystical level of adoption in your product these questions will give you a great framework for revisiting this part of your marketing in the future.
In this first episode of 2018 Dave and Craig are doing some introspection looking back a bit at last year, what worked and what...
Coronavirus is the topic of the day, in so many ways. In this episode, Dave and Craig talk through what Covid19 is (or could...
Craig speaks with Pedro Cortes about converting high end Saas customers. We based a previous episode on Pedro’s blog on this very topic. We...
