In this episode Craig and Dave talk about the hidden secret behind great marketing, psychographics. Talking to your customers on a personal, need and desire level leads to more engagement and ultimately more conversions.
In this great article by the team at Sumo.com several aspects of how to use psychologically based messaging techniques to many aspects of your marketing campaigns.
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In this episode Dave and Craig catch up on what’s been going on in their businesses in the past few weeks. We feature the...
Today Dave and Craig catch up about a few new developments in their businesses, discuss how they do pre-dunning and deal with failed payments....
In this episode Dave and Craig catch up about their businesses after a few weeks of some awesome interviews. Dave is just getting back...