In this episode Craig and Dave talk about the hidden secret behind great marketing, psychographics. Talking to your customers on a personal, need and desire level leads to more engagement and ultimately more conversions.
In this great article by the team at Sumo.com several aspects of how to use psychologically based messaging techniques to many aspects of your marketing campaigns.
Resources Mentioned:
In this solo episode, Craig talks through a recent mindset shift in the business. https://youtu.be/vG0YKhAdPl0 Going from Zero to One you need to put...
An early warning sign from our previous plugin topic leaves us back at the drawing board. With a few lessons learned now it’s time...
Today on Rogue Startups, Craig and Dave catch up on some lifestyle changes: mainly Whole30, the AIP diet, Profitwell emails, the importance of keywords,...
