In this episode Craig and Dave talk about the hidden secret behind great marketing, psychographics. Talking to your customers on a personal, need and desire level leads to more engagement and ultimately more conversions.
In this great article by the team at Sumo.com several aspects of how to use psychologically based messaging techniques to many aspects of your marketing campaigns.
Resources Mentioned:
Today Dave and Craig talk through a recent Buffer article that lays out exactly how they spend the $93,000 marketing budget, each MONTH. The...
In this episode Dave and Craig talk about some of the challenges and not-so-easy sides of running a business. The discipline that goes along...
Welcome to Episode 22 of the Rogue Startups Podcast. Today Dave and I are excited to catch up with Pippin Williamson. Pippin is the...
