In this episode Craig and Dave talk about the hidden secret behind great marketing, psychographics. Talking to your customers on a personal, need and desire level leads to more engagement and ultimately more conversions.
In this great article by the team at Sumo.com several aspects of how to use psychologically based messaging techniques to many aspects of your marketing campaigns.
Resources Mentioned:
Today Dave and Craig talk about what approaches you should consider when designing landing pages and marketing copy for high end (hundreds of dollars...
This episode of Rogue Startups, Craig chats with fellow entrepreneur Jordan Gal. Jordan is the founder and CEO of CartHook, which is a software...
In this post-July 4th episode, everything feels a little bittersweet because of the responsibilities of the upcoming school year. But for some good news,...
