In this episode Craig and Dave talk about the hidden secret behind great marketing, psychographics. Talking to your customers on a personal, need and desire level leads to more engagement and ultimately more conversions.
In this great article by the team at Sumo.com several aspects of how to use psychologically based messaging techniques to many aspects of your marketing campaigns.
Resources Mentioned:
Today I’m excited to chat with Mark Samms, cofounder of blogger outreach tool Ninja Outreach. This story is particularly interesting because unlike some SaaS...
In this episode, Craig and Dave are back behind the mic talking about work hours, quality time with automations, Dave’s emotions after selling, and...
Today Dave and Craig are excited to bring on fellow podcaster and solo founder Brecht Palombo. Brecht is the co-host of the Bootstrapped with...
