RS098: Churn Kills: Here’s what We do to Fix It

July 28, 2017 00:49:17
RS098: Churn Kills: Here’s what We do to Fix It
Rogue Startups
RS098: Churn Kills: Here’s what We do to Fix It

Jul 28 2017 | 00:49:17

/

Show Notes

Today Dave and Craig are talking about the one thing that will surely kill your business:  Churn.

Churn, however you measure it, is the effect of people leaving your app.  It can be broken down into User Churn or Revenue Churn.

When we look at churn there are 3 phases of churn that you can look at in your business:

Early Churn – <30 days post signup.  Churn in this area is usually a disconnect between the message you have in your marketing and what your tool actually delivers on

Middle Churn – between 1-3 months post signup.  Churn here usually occurs because the customers are not getting sufficient value from the features and value of your product. They’ve had the time to get into the tool and see what it can do, but haven’t had the lightbulb moment yet.

Late Churn – >3 months.  This is where not offering your customers the opportunity to grow with your tool through higher featured plans or the ability to do more through your app.

 

Resources

Stunning.co – Dunning services for Stripe by Richard Felix

Price Intelligently

Quick Ratio article by Baremetrics

Other Episodes

Episode

May 27, 2016 NaN
Episode Cover

RS055: Two Traveling Divas Compare Notes

This week we catch up after Dave has spent the week in Portugal and Craig is getting into his second week of his European...

Listen

Episode

February 18, 2019 00:38:55
Episode Cover

RS162: Finding Stability

Today Dave and Craig catch up after Dave was out at Big Snow Tiny Conf west last week at what is now his annual...

Listen

Episode 0

April 01, 2021 00:39:01
Episode Cover

RS244: Taking A Corner

In this episode of Rogue Startups, Dave and Craig share the latest news in the SaaS world, like the recent changes and trends in...

Listen