RS080: Leveling up Development and Evaluating Your Sales Process

February 08, 2017 00:39:01
RS080: Leveling up Development and Evaluating Your Sales Process
Rogue Startups
RS080: Leveling up Development and Evaluating Your Sales Process

Feb 08 2017 | 00:39:01

/

Show Notes

This week Dave and Craig dive into how we’re both approaching the development process of our projects, and how to look at your sales funnel as a whole to evaluate where it’s strong, and where you make improvements.

Dave is recruiting the help of a local Denver Node.js programmer to help him with the Recapture codebase so he can start making some improvements there.  This paired programming setup could turn into a longer term engagement potentially as well.

Craig’s been busy optimizing Facebook ads and understanding better how the dynamic of Top of Funnel vs. Bottom of Funnel lead engagement works.  At scale this is a very different type of selling than the typical one-on-one dynamic that he’s accustomed to with our Concierge customers at PodcastMotor.

Dave’s off to Big Snow Tiny Conf this coming week and Craig is heading to Darmstadt, Germany to speak at Femtoconf.

Other Episodes

Episode

April 19, 2018 00:51:35
Episode Cover

RS129: Humility, Hiring, Trailer Hitches and being “That Guy Who Buys SaaS Apps”: Secrets of JD Graffam’s Success

JD Graffam owns several startups all focused on design and technology. His main business is Simple Focus, which is a web design company that...

Listen

Episode

December 28, 2017 00:41:50
Episode Cover

RS117: How 2017 Killed Our Playbook

In this episode Dave and Craig take some time here at the end of 2017 to reflect about how some marketing approaches have changed...

Listen

Episode

September 18, 2024 00:14:27
Episode Cover

RS328: Are you Productive or Effective as a founder?

Running a business is both incredibly rewarding and exhausting. Over the years, I’ve experienced highs of motivation and productivity, but I’ve also hit those...

Listen