This week Dave and Craig dive into how we’re both approaching the development process of our projects, and how to look at your sales funnel as a whole to evaluate where it’s strong, and where you make improvements.
Dave is recruiting the help of a local Denver Node.js programmer to help him with the Recapture codebase so he can start making some improvements there. This paired programming setup could turn into a longer term engagement potentially as well.
Craig’s been busy optimizing Facebook ads and understanding better how the dynamic of Top of Funnel vs. Bottom of Funnel lead engagement works. At scale this is a very different type of selling than the typical one-on-one dynamic that he’s accustomed to with our Concierge customers at PodcastMotor.
Dave’s off to Big Snow Tiny Conf this coming week and Craig is heading to Darmstadt, Germany to speak at Femtoconf.
In this episode Craig and Dave talk about the hidden secret behind great marketing, psychographics. Talking to your customers on a personal, need and...
This week Dave and Craig reflect on some of the great startup advice we all received as part of our 100th episode(s), and give...
Today Dave and Craig talk through a recent thread from Hacker News on a few of (the many) reasons that startups can fail. https://news.ycombinator.com/item?id=18011332
