RS054: Scaling User Growth through Smarter Content Marketing with Christopher Gimmer

On today’s episode, Craig talks to fellow cofounder Christopher Gimmer, the co-founder of both Snappa and BootStrapBay. They receive some keen insight on what it takes to build a two-sided marketplace and how to plan for the future of a startup.

Christopher Gimmer has a financial background and has previously worked for the Canadian government. He co-founded Snappa, a graphic design tool whose aim is to help build better websites,  and BootstrapBay, which is a marketplace for Bootstrap themes. Listeners are sure to find Christopher’s experience, not only informative, but enlightening.

Today’s Topics:

• Building a two-sided marketplace
• The process of promoting and selling BootstrapBay
• Branching out from one startup to the next
• Best practices for creating and using images
• Performing market research before diving in
• Potential for growth at BootstrapBay
• How to build gradually as opposed to radically
• Biggest lessons and takeaways from marketing a business

Resources and Links:

BootstrapBay

Snappa

Colourlovers

Cooler WordPress Themes

Stocksnap

Unsplash

Death to the Stock Photos

Pixabay

Contact Information:

Christopher Gimmer on Twitter