One of the biggest lessons Marc Thomas learned about creating engaging content was the importance of bringing in bits of his personality. Today, Craig talks with Marc Thomas about how he has made a name for himself in the world of content and brand growth. Marc emphasizes what some of us forgot: B2B content has a purpose and we have to know what that purpose is. They also talk about the effectiveness of marketing “best practices,” the importance of transparency, Podia’s biggest marketing push and how it worked, and competitor landing pages.
Marc Thomas is the Senior Growth Marketer at Podia. Since 2014, Podia has been committed to building the most creator-friendly tools to help their customers sell online courses, digital downloads, membership subscriptions, and more to their audience.
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- The justification for B2B content: it doesn’t have to be boring and it has a purpose
- Connecting your customers to a business outcome
- How Podia created engaging, viral B2B content
- Lessons from How Brands Grow by Byron Sharp
- Vertical versus horizontal SaaS
- Do marketing best practices really work?
- Generosity and transparency
- Competitor landing pages are insurance policies for your buyers
- Continuing to learn and refine your craft
- Balancing personal growth and playbooks
- Failure is relative; people are adaptable