RS286: Building A Media Brand

Rogue Startups
Rogue Startups
RS286: Building A Media Brand

In this solo episode of Rogue Startups, Craig gives listeners an update on his business, the future of the podcast, as well as his thoughts on how to successfully build a media brand. What is your goal when you post on social media? How do you earn the respect and trust of your audience?

Do you have any comments, questions, or topic ideas for future episodes? Send Craig an email at And as always, if you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. We’ll see you next week!


  • Owned vs borrowed media
  • What does it mean to have a “Media Brand?”
  • Adwords, the Meta platform, LinkedIn outreach and cold emails; what works?
  • Has conversion changed over the years? 
  • Long-form content and multi-media content and how they help with your brand
  • The three places where you own the media you share with your customers
  • What social media content is the most effective?
  • Examples of media brands that are doing well: Profitwell, Hubspot, O’Shaughnessy Capital Management, and ConvertKit



Founder Insights