RS281: The State Of SaaS Marketing

Rogue Startups
Rogue Startups
RS281: The State Of SaaS Marketing
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SaaS marketing is a difficult world to navigate. How do you evaluate growth in your business? We all know that niching down is important, but how do you know where to focus your efforts? Time spent on trial and error is only effective if you can make an educated decision based on data, but how much time will that take?

Craig talks about his results from taking the Working Genius test and about the benefits of the assessment. Dave also chats about the importance of coaching and taking advice, and when entrepreneurs might want to consider throwing in the towel.

Do you have any comments, questions, or topic ideas for future episodes? Send us an email at podcast@roguestartups.com. And as always, if you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give us a review on iTunes. We’ll see you next week!

Resources: 

Working Genius

Recapture.io

Castos