SaaS marketing is a difficult world to navigate. How do you evaluate growth in your business? We all know that niching down is important, but how do you know where to focus your efforts? Time spent on trial and error is only effective if you can make an educated decision based on data, but how much time will that take?
Craig talks about his results from taking the Working Genius test and about the benefits of the assessment. Dave also chats about the importance of coaching and taking advice, and when entrepreneurs might want to consider throwing in the towel.
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