How do you play product offense? In the decision-making process, how can you tell the differences between elective decisions and core features? Customer retention. Customer experience. Team priorities. Everything is affected by the product process. 

Today, host Craig Hewitt is talking with Craig Zingerline about the product process, which is a process both Craigs feel strongly about. It touches every part of the company at Castos, as it does with so many companies out there. Hewitt (coming from a non-technical viewpoint) and Zingerline (coming from the technical perspective), both speak on how to craft a better product process for both the customer and the company.

Do you have any comments, questions, or topic ideas for future episodes? Send us an email at podcast@roguestartups.com. And as always, if you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give us a review on iTunes. We’ll see you next week!

Resources: 

Craig Zingerline

Recapture.io

Castos