Where should you hire writers? How much should you pay them? Craig and Dave talk about making content marketing hiring and system mistakes, while looking for the right fit. 

Dave made progress on Recapture’s SMS launch, but feels like he is falling behind on paid acquisition. He’s not getting as much feedback or tight integration from his agency. On top of all that, Dave’s content marketing hiring has gone awry—but he’s still able to laugh about it and share lessons learned. 

Craig continues down the path of his journey with Castos. He understands the importance of details and hiring a specialist or productized service to get exactly what you want for content marketing to be competitive and lead to conversions.