RS198: Marketing 201 with Asia Matos

Rogue Startups
RS198: Marketing 201 with Asia Matos

Today, I am talking with Asia Matos (the CEO and founder of Demand Maven) about marketing. This episode is not for the faint of heart; it’s mainly for people who already know a bit about marketing. If you’re new to marketing, there will still be a lot of great information for you today. 

Asia and I talk about the importance of diversifying acquisition strategies; organic platform channels and WordPress; new and scalable marketing channels; partnerships and co-marketing; product-market fit; the importance of thinking outside of the scope that you’re in; organic versus paid acquisition; reasonable payback periods for SaaS for paid acquisitions; marketing attribution; the importance of first & last touch, and finding the right cohorts.

If you enjoyed the episode, please share this episode with someone who might benefit from it.


Hubspot, website

Google Analytics & Tools

Amplitude, Website

Demand Maven Website

Use the promo code “CASTOS” to get a free 1-hour marketing strategy call from Asia.

Asia Matos, Twitter