In this episode Craig and Dave talk through the challenges of middle and bottom of funnel marketing attribution after a great suggestion from former guest on the show James Kennedy.

If you’re not already using UTM parameters to track external links to your site in emails, guest posts, marketplace listings, etc. that’s the easiest and quickest win in this department.

If you have any comments or questions for us from this episode shoot us an email at podcast@roguestartups.com