Today on Rogue Startups, Craig and Dave catch up on some lifestyle changes: mainly Whole30, the AIP diet, Profitwell emails, the importance of keywords, human versus automated customer support, Black Friday posts, and Craig’s new “Office Hours”.

Craig and Dave go over the idea of growth teams based on Lars Lofgren’s article on the topic. Dave ponders over the eternal question, “To AB test or to not AB test”. Craig talks about growth teams and how they link to business culture. Dave and Craig also talk about eyeballing points of friction, testing home page headlines, the “poor man’s version of split testing”, SEO, chatbots, pop-ups, and positioning on your websites.

Resources Mentioned:

I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.” by Lars Lofgren

Profitwell

Castos: Office Hours