This episode of Rogue Startups, Craig chats with fellow entrepreneur Jordan Gal. 

Jordan is the founder and CEO of CartHook, which is a software company that provides an e-commerce platform for online businesses and the Bootstrapped Web podcast.

Craig and Jordan talk about product development and process; the difference between “hovering” and managing; the role of empathy in managing talented new hires; and their production process (coordination of teams, management of tasks, development, design, and difficulties that comes with all of that).

Resources Mentioned


Shape Up


Clubhouse: Product Management for Software Teams



Bootstrapped Web Podcast

Jordan Gal on Twitter