Today Dave and Craig talk about their experiences, and those of others who have shared some awesome data, about the performance of this years Black Friday and Cyber Monday deals.

While it’s important to talk not just about the deals, revenue, and conversion rates the underlying “WHY” of these promotions is important.  What are you going to do with a sudden influx of cash into your business?

Having a plan to deploy these new resources is the key long term success in making these types of programs really work well for your business.