August 22, 2018

RS143: Resurrecting Zombie Customers

Rogue Startups
Rogue Startups
RS143: Resurrecting Zombie Customers
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Show Notes

Today Dave and Craig talk about Zombie customers in Saas.  Specifically, how to identify those customers who are not active, how to deal with payments for customers who are not active (and not getting value from your tool), and how to go about encouraging those customers to re-engage so that they will get value from your product.

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