RS131: Unconventional SaaS Growth Opportunities with Ed Freyfogle

Rogue Startups
RS131: Unconventional SaaS Growth Opportunities with Ed Freyfogle

This week Dave is off at MicroConf and I’ve brought on to the show serial SaaS founder Ed Freyfogle. Ed previously ran a multi-million dollar SaaS business out of the UK in the real estate industry and after selling it a few years ago has moved into OpenCage Geocoding, which is run with a smaller team, but is still a very successful and profitable business.

In this episode Ed and I talk through many aspects of running a SaaS business, and some growth opportunities that you might not have thought of previously:

  • How to internationalize your pricing page
  • When and how to approach customers when you’re raising prices
  • The lifetime value of a customer vs. their monthly revenue
  • How to achieve good remote company culture and grow a team

You can check out more about Ed on Twitter (@Freyfogle), read his blog at and if his current business at OpenCage Data

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