This week Dave is off at MicroConf and I’ve brought on to the show serial SaaS founder Ed Freyfogle. Ed previously ran a multi-million dollar SaaS business out of the UK in the real estate industry and after selling it a few years ago has moved into OpenCage Geocoding, which is run with a smaller team, but is still a very successful and profitable business.
In this episode Ed and I talk through many aspects of running a SaaS business, and some growth opportunities that you might not have thought of previously:
- How to internationalize your pricing page
- When and how to approach customers when you’re raising prices
- The lifetime value of a customer vs. their monthly revenue
- How to achieve good remote company culture and grow a team
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