RS117: How 2017 Killed Our Playbook

Rogue Startups
RS117: How 2017 Killed Our Playbook

In this episode Dave and Craig take some time here at the end of 2017 to reflect about how some marketing approaches have changed dramatically this year.  Specifically we ask

  • Is starting a blog in 2018 right for your business?
  • What marketing channels can you start and evaluate quickly to get make sure it’s getting real traction?
  • Are you providing a unique angle on your content marketing so that you stand out from the crowd?
  • Are you doing anything the same as you did a few years ago that may now be stale?

This episode was inspired by Justin Jackson and the Marketing Bootcamp he’s putting on here at the beginning of 2018.  To check it out head over to

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