In this episode Craig and Dave are joined by their friend and bootstrapped founder colleague Phil Derksen.

Phil, Dave, and Craig talk about the recent sale of Phil’s Simple Calendar WordPress plugin to Sure Swift Capital, and how that sale has changed his focus, priorities, and business model.

There is much to consider when it comes to focus in your business, and much can be said for having Just One Thing to focus on. But with that laser focus also comes some risk…if that main business goes into decline there’s nothing else to fall back on.

Tune in to hear how Dave, Craig, and Phil think about multiple projects, buying and selling online assets, and growing their businesses.

Resources Mentioned

WP Simple Pay

Jason Cohen MicroConf 2013 talk

Phil’s blog post about selling Simple Calendar to Sureswift Capital