In this episode Dave and Craig talk about some of the highlights and takeaways from SaaStock 2017 last week in Dublin.
Similar to SaaSter in San Francisco, SaaStock is a mainly European conference focused on (you guessed it) SaaS businesses, and venture capital firms. As a contrast to a conference like MicronConf in which most businesses are bootstrapped SaaStock had a nice mix of funded companies as well as bootstrapped.
A few things that Craig took away from the conference that are discussed in today’s episode:
- How expansion MRR helps offset churn in SaaS businesses
- There’s no “one way” to acquire new customers: much of it relies on where your customers hang out online, and what stage in the buying journey they’re in
- Competitive Marketing is real, and you should be engaged in it in one way or the other
- When is the right time, and in what situation, should you think about taking outside investment in your business
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