RS107: Dragon Glass – a SaaStock 2017 Recap

Rogue Startups
RS107: Dragon Glass - a SaaStock 2017 Recap
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In this episode Dave and Craig talk about some of the highlights and takeaways from SaaStock 2017 last week in Dublin.

Similar to SaaSter in San Francisco, SaaStock is a mainly European conference focused on (you guessed it) SaaS businesses, and venture capital firms.  As a contrast to a conference like MicronConf in which most businesses are bootstrapped SaaStock had a nice mix of funded companies as well as bootstrapped.

A few things that Craig took away from the conference that are discussed in today’s episode:

  • How expansion MRR helps offset churn in SaaS businesses
  • There’s no “one way” to acquire new customers: much of it relies on where your customers hang out online, and what stage in the buying journey they’re in
  • Competitive Marketing is real, and you should be engaged in it in one way or the other
  • When is the right time, and in what situation, should you think about taking outside investment in your business

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