August 30, 2017

RS104: Psychographics – The Secret to Better Marketing

Rogue Startups
Rogue Startups
RS104: Psychographics - The Secret to Better Marketing
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Show Notes

In this episode Craig and Dave talk about the hidden secret behind great marketing, psychographics.  Talking to your customers on a personal, need and desire level leads to more engagement and ultimately more conversions.

In this great article by the team at Sumo.com several aspects of how to use psychologically based messaging techniques to many aspects of your marketing campaigns.

Resources Mentioned:

How Baremetrics uses Intercom

Intercom

CopyHackers work with Wistia

 

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