Today Dave and Craig are welcomed by Mojca Mars from Super Spicy Media to talk all about Facebook advertising. This is not some esoteric episode with theoretical advice for you. Here we talk through real life examples from Craig's actual currently running Facebook ads for Castos. Mojca has some great insights for us all in this episode. They include: Always, always, always split test … [Read more...] about RS154: Facebook Ads Teardown with Mojca Mars
RS153: Lessons Learned from Black Friday and Cyber Monday
Today Dave and Craig talk about their experiences, and those of others who have shared some awesome data, about the performance of this years Black Friday and Cyber Monday deals. While it's important to talk not just about the deals, revenue, and conversion rates the underlying "WHY" of these promotions is important. What are you going to do with a sudden influx of cash into your … [Read more...] about RS153: Lessons Learned from Black Friday and Cyber Monday
RS152: What We’ve Learned From Our Failed Startup Ideas
Today Dave and Craig take a hard look at some of their previous failures to try and determine what it was about those once beautiful ideas that had so much potential that ultimately doomed them to failure. The theme for most of these is "no audience, no traffic, no value proposition, no business", but the individual stories here are interesting as we're all progressing through our own … [Read more...] about RS152: What We’ve Learned From Our Failed Startup Ideas
RS151: 15 Things We’ve Learned This Year
This week ahead of Thanksgiving, Black Friday, Cyber Monday, and the holiday season Craig and Dave look back at 2018 a bit and the 15 things they've learned throughout the year about their businesses. Many of these were positive lessons, but some were tougher "learning opportunities" from which we're stronger now, and hope we can save you some of the pain we've been through. Resources … [Read more...] about RS151: 15 Things We’ve Learned This Year
RS150: Avoiding Feature Creep in your SaaS App
Today Dave and Craig are talking about how to avoid feature creep and maintain the core purpose and user experience that your application was originally set to have. Inspired by a tweet from previous guest on the show and host of the Bootstrapped Web podast, Brian Casel, it's nice to talk not about the places where companies are falling short in their design and user experience, but rather to … [Read more...] about RS150: Avoiding Feature Creep in your SaaS App
RS149: 6 Questions That Will Drive Your Business Forward (Part Deux)
In this episode Dave and Craig continue their discussion of the 6 Questions that will Drive Your Business Forward. These are intentionally thought provoking and we hope that they will spur some discussion with your teams as to how you can run your business better and set yourself up for growth. The questions we ask ourselves today are: Is your schedule a reflection of your agenda or other … [Read more...] about RS149: 6 Questions That Will Drive Your Business Forward (Part Deux)
RS148: 6 Questions That Will Drive Your Business Forward (Part 1)
This week Dave and Craig catch up after a brief break for traveling and conferences. In this episode, they catch up about a few new developments in their own businesses. Craig spent the last week at SaaStock in Dublin, which is a great SaaS specific conference with almost 3,000 attendees. Dave has been working through both cold email outreach for Recapture as well as running some Facebook … [Read more...] about RS148: 6 Questions That Will Drive Your Business Forward (Part 1)
RS147: What a 6-figure Monthly Marketing Budget Looks Like
Today Dave and Craig talk through a recent Buffer article that lays out exactly how they spend the $93,000 marketing budget, each MONTH. The lessons here are many. How a company the size of Buffer, currently doing $1.5 Million per month, allocates their resources, and maybe more importantly what they don't spend money on. Buffer has long been an icon in the world of remote work, … [Read more...] about RS147: What a 6-figure Monthly Marketing Budget Looks Like
RS146: 10 Failed Startup Stories
Today Dave and Craig talk through a recent thread from Hacker News on a few of (the many) reasons that startups can fail. https://news.ycombinator.com/item?id=18011332 … [Read more...] about RS146: 10 Failed Startup Stories
RS145: CoFounders and Outside Funding
Today Dave and Craig talk through things to take into consideration when adding any type of outside resources to your business. Either taking a cofounder to compliment your existing skill set or taking outside funding will certainly move your business along faster, but each come with their own unique set of considerations. Are your goals aligned with those of this outside stimulus? Both in … [Read more...] about RS145: CoFounders and Outside Funding
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