Today Dave and I are exploring the world of 'offline' business. We're looking at technologies, niches, and customers who are a bit different than the world many of us live in each day in the online business world. With this change is both a spectrum of new opportunities and challenges. There are several big upsides to this business area, but also a few things that could potentially be quite … [Read more...] about RS069: Exploring Opportunities with Offline Customer Based Businesses
This week Dave and I are tossing around the idea of using WordPress to power your SaaS app. Whether this means just an easier, potentially quicker way to get an MVP up, or maybe even running the entire app long term. There are numerous examples of this being done successfully, and I think many people would tell you that getting a site Live in WordPress is one of the simplest ways to do things … [Read more...] about RS068: Is WordPress a Viable SaaS Framework?
This week Dave and I are stirring the chili a bit, so to speak, and bringing up a controversial perspective on Standard Operating procedures and how it pertains to your hiring practices. An article from Tim Conley on The Forge Facebook group brought this up, and we've both seen the value of being able to hire someone who doesn't necessarily rely on SOPs. Maybe the truth lies in the timing of … [Read more...] about RS067: Founders Should Never Write SOPs
Today Dave and I are catching up after he had what looked like a really fantastic acquisition fell through. The SaaS market is bustling these days and offers above asking price are becoming the norm for high quality, recurring revenue software products. To break down what happened, and what the next steps are for Dave (and potentially myself) we examine what the high demand of SaaS products … [Read more...] about RS066: Build vs. Buy and How to Effectively Copy Success
Today Dave and I are excited to join Brian Casel and Jordan Gal from the Bootstrapped Web Podcast and Brad Touesnard from the Apply Filters podcast to talk all about travel, conferences and team retreats. The big announcement is that tickets for all 3 of the Big Snow Tiny Conf conferences are going on sale soon. That's right, we're adding a third event, which Brad and I will be hosting in … [Read more...] about RS065: Doublecast – Conferences, Travel, and Team Retreats
This week Dave and I dig into (as much as we're able) a potential acquisition opportunity he's looking at. This is exciting both on the personal and professional front. For a while there's been a bit of lack of purpose and direction with the business, which is enough to demotivate anyone. As Daniel Pink mentions in the Drive book there are 3 things which make an employee happy: Autonomy … [Read more...] about RS064: A New Hope
We're back with Episode 63! Many apologies for the delay in releasing a show, but Dave and I have been pretty busy with both business and living life lately. All good things though, and we get a chance to catch up on what's been going on with our businesses and with our personal lives in this episode. We also tackle a huge issue that most everyone faces at one time or another in their lives: … [Read more...] about RS063: The Expert Beginner
Let's just "Do" social media. That's what so many people are quick to say. But the trouble is, it's so easy to flail around without any real purpose in mind or goals at the end of the road. As always, beginning with the end in mind is paramount when conducting any kind of social media campaign. Today Craig is joined by founder of Super Spicy Media, Mojca Mars. Mojca is a social media … [Read more...] about RS062: Build and Scale Your Social Media Marketing with Mojca Mars
Content Marketing. Ah, the long game of blogging and getting your word out to your audience. While this can seem like a magical unicorn and something that can't easily be achieved, it in fact is within any of our reach. Dave and I have both had immense success with our content marketing due in large part to the good folks at AudienceOps who make doing content marketing the right way a piece of … [Read more...] about RS061: A Blueprint for Content Marketing Success
The P word. Many startup founders fear this and in fact many of us avoid looking in depth at whether our businesses ACTUALLY make money. Forget that our coveted Monthly Recurring Revenue is high. what about money in the bank? Today Dave and Craig took a good, hard look at not just profitability in general but our own businesses to see what real profitability looks like. The definition we're … [Read more...] about RS060: Is Your Business Truly Profitable?