Today Dave and Craig are diving right back into the world of email outreach.  Cold email as many would call it is a great way to get the word out about your product, and at the same time giving you a very proactive way to build your business.  It’s a great addition to the inbound marketing approach that so many of marketers love and are comfortable with.

But, email outreach is a different animal all together. In this episode Dave and Craig talk through the goals of their email outreach programs, how they’re building systems around them so that they can exist long term, and how they are measuring and iterating on these programs.

Topics discussed today include:

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