Today Dave and I are pleased to welcome Nick Disabato, founder of Draft, to the show.  Nick runs a consulting agency focused on gaining better insights for business through user feedback.

Nick uses a variety of tools and approaches to accomplish this holistic view of a brand, but today we’re focusing primarily on running A/B split tests properly.  As an example we’re going to be looking at Dave’s newly acquired

In this episode Nick drops some serious value for us all.  Specifically here are a few resources mentioned during this episode:

Visual Website Optimizer



Evan Miller’s A/B Split Testing Calculator

Nick’s A/B Split Testing Manual