For those of you in the US I hope everyone had a great Thanksgiving.  A great time of year to begin reflecting back on the year, what we’ve achieved and what we’re all thankful for.  Certainly a lot for us all to be proud of and to cherish.

This week Dave and I are catching up on some of the ways that we aggregate the best practices from our competitors to create a highly optimized marketing plan.  There are 8 ways that we observe from and improve upon our competitors marketing practices:

So how are you observing your competitors and picking out the best practices to create a more optimized marketing plan for your business?  Drop a comment in below and we’ll highlight it on the show next week.