May 10, 2016

RS054: Scaling User Growth through Smarter Content Marketing with Christopher Gimmer

Rogue Startups
Rogue Startups
RS054: Scaling User Growth through Smarter Content Marketing with Christopher Gimmer
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Show Notes

On today’s episode, Craig talks to fellow cofounder Christopher Gimmer, the co-founder of both Snappa and BootStrapBay. They receive some keen insight on what it takes to build a two-sided marketplace and how to plan for the future of a startup.

Christopher Gimmer has a financial background and has previously worked for the Canadian government. He co-founded Snappa, a graphic design tool whose aim is to help build better websites,  and BootstrapBay, which is a marketplace for Bootstrap themes. Listeners are sure to find Christopher’s experience, not only informative, but enlightening.

Today’s Topics:

  • Building a two-sided marketplace
  • The process of promoting and selling BootstrapBay
  • Branching out from one startup to the next
  • Best practices for creating and using images
  • Performing market research before diving in
  • Potential for growth at BootstrapBay
  • How to build gradually as opposed to radically
  • Biggest lessons and takeaways from marketing a business

 

Resources and Links:

BootstrapBay

Snappa

Colourlovers

Cooler WordPress Themes

Stocksnap

Unsplash

Death to the Stock Photos

Pixabay

Contact Information:

Christopher Gimmer on Twitter

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