Today is a DoubleCast. Brian Casel, co-host of the Bootstrapped Web podcast and I sit down for a deep dive into the world of Productized Services.  Both Brian and I run productized services that are actually very similar.  Brian is the founder of Audience Ops, a content marketing company that helps founders create blog and email content that converts visitors into customers.

In this episode Brian and I dig deep into the nuts and bolts of our respective businesses.  We talk all about hiring, managing a remote team, building a culture around those teams in a remote environment, and what impact our companies are making to our team members.

If you’re looking for a quick, relatively easy way to get into a technology business then creating a productized service very well may be the way to go.  It’s got a very quick time to market, can always be profitable, and as we discuss today is incredibly scalable.

If you’re looking for more information about Brian and his extensive knowledge on productized services head over to  There you’ll find tons of useful resources to get you started down the path of Productizing.

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