Today Dave and I are coming to you live from the Rhodium Weekend Conference in Las Vegas.  Rhodium is an annual conference put on by business partners Chris Yates (from Episode 24)  and David Gass.  Rhodium focuses on buying, selling, and growing online businesses.

With a focus similar to that of something like Microconf, but slightly different, Dave and I were really excited to dig into what we learned, what our takeaways and action items were, and what this could mean for our businesses going forward.  

As always there were a few standout performances by presenters.  Most notably for us were the presentations by website brokers Mark Daoust of Quiet Light Brokerage and David Newell from FEInternational.  Both Mark and David talked about different aspects of getting a website ready for sale, what to look for when buying a site, and some of the things they look for when valuing and evaluating a site.  

Similarly, Justin Gilcrest from Centurica talked a lot about due dliigence when looking to buy a website.  His firm specializes in helping buyers do better due diligence, and avoiding many of the pitfalls of inexperienced buyers along the way.  

Buying a $500,000 site is a lot less risky than buying a $100,000 site Click To Tweet

And last but certainly not least was the unleashing of knowledge done by David Parkinson talking all about paid acquisition and how he’s scaled his digital marketing company exponentially in the past few years.  David is a model many of us should follow in the services industry, and something that I took a lot away from with regards to PodcastMotor.  

As the conference was just wrapping up and the focus was all about buying and selling sites Dave and I took a few things away that would have seemed a little counterintuitive to begin the weekend:

Buying a site solves the question of product/market fit and just leaves scaling to the owner Click To Tweet

Overall the conference was a huge eye opener for us both, and we really enjoyed it.  As the conference spoke to a different aspect of online business it did provide a good and healthy contrast to a conference like Microconf which is (rightly) focused more on the nuts and bolts, strategy, and techniques of scaling a tech business.  If you’re already into the business, or just thinking about getting into it we both recommend checking out both as they provide a good balance of the two aspects of running an online business.

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