In this episode Dave and Craig catch up after a few weeks of interviews and weeks without updates. From Craig's side, Castos is hiring a full time, full stack marketer. They've got a bunch of really highly qualified candidates, but are still accepting applications through the end of July. If you're interested check out the job posting below. From Dave's end the recent Cloudflare outage … [Read more...] about RS180 – Castos is Hiring, and B2B Facebook Ads teardown
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RS179: The Future of WordPress Rant
In honor of Craig’s absence, I am going to rant about Wordpress with special guest, Matt. Matt and I go on an extended rant, where we break down all our issues with Wordpress, past and present. Topics: The new Guttenberg formatThe installs required for the new format vs. the classic editorThe Pearl communityMonetizing through JetpackHow Wordpress became a business-oriented platformBenevolent … [Read more...] about RS179: The Future of WordPress Rant
RS178: Cognitive Biases That Affect Our Decisions
On this episode of Rogue Startups, we discuss cognitive biases and how they affect your decision-making process. Tune in to hear us discuss various types of biases that affect the way we do business every day. Topics: Craig and Dave’s respective business and personal updatesHow bias is unavoidableThe survivorship biasConfirmation biasInnovation biasInformation biasThe recency biasZero risk … [Read more...] about RS178: Cognitive Biases That Affect Our Decisions
RS177: Better SaaS Onboarding with Jane Portman and Benedikt Deicke
Today Craig has on Jane Portman and Benedikt Deicke, the team from Userlist.io. Userlist is a lightweight customer communication tool for SaaS applications, and in this episode Craig, Benedikt and Jane dig into many aspects of email onboarding for SaaS. Specifically they talk about: Why custom events are better than tagsWhere and when in-app messaging should be used instead of emailHow … [Read more...] about RS177: Better SaaS Onboarding with Jane Portman and Benedikt Deicke
RS176: How a Market Influences Your Success
Today Dave and Craig catch up on updates in their businesses and talk a bit about market dynamics and the influences that they have in your businesses success potential. Dave just recently released a major point version of his AWPCP plugin, which has been a long time coming now and introduces automatic renewals for their support contracts. This should further streamline the recurring revenue … [Read more...] about RS176: How a Market Influences Your Success
RS175: Castos Joins TinySeed, and the NoCode Movement
In today’s episode, we discuss a variety of topics, including Craig’s Castos getting accepted into TinySeed and the growing No-Code movement. Tune in to hear us discuss these things plus the limitations of Excel, the general need for more distraction-free time, and so much more. Topics: Castos was accepted into TinySeedPushing sites updatesThe lack of distraction-free timeThe No-Code … [Read more...] about RS175: Castos Joins TinySeed, and the NoCode Movement
RS174: Getting All Political
This episode is a slight departure from the normal startup-y banter between Dave and Craig. After a horrific school shooting at the school where Dave's children go there is a lot of unrest in the Denver community around school safety, gun control, and what everyone can/should expect at the intersection of those few parts of life. Dave and his family have understandably been shaken by the … [Read more...] about RS174: Getting All Political
RS173: Loops Over Funnels
In this episode, we discuss some changes to our recording process, growth within our own companies, and having a holistic marketing plan. Tune in to hear us discuss all these things and more. Topics: Recording with Zoom.Getting reviews from customers.Attending FentoConfGrowth and progress.Having a holistic view of your marketing plan.Measuring your success rate.Getting referrals.Update … [Read more...] about RS173: Loops Over Funnels
RS172: SaaS Landing Page Best Practices with Pedro Cortes
Craig speaks with Pedro Cortes about converting high end Saas customers. We based a previous episode on Pedro’s blog on this very topic. We thought it would be a good idea to bring him in and hear ideas from the horse’s mouth. Tune in to hear what Pedro has to say about converting high-end Saas customers. Topics: Upfront work before making calls.Trying to keep the focus during a call.Asking … [Read more...] about RS172: SaaS Landing Page Best Practices with Pedro Cortes
RS171: Running a Portfolio Business with Kevin McArdle
In this episode, we are joined by Kevin McArdle, the Co-Founder and CEO of SureSwift Capital, a holding company that acquires and operates small businesses in perpetuity, Tune in to hear us discuss how SureSwift Capital maintains its portfolio and important tools that keep the company running. Topics: SureSwift’s operating infrastructure.Why and how SureSwift ends up running … [Read more...] about RS171: Running a Portfolio Business with Kevin McArdle
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