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With Dave off this week, Craig spends this episode talking about achievements in 2019 and “doing it better the second time around” with Benedikt Deicke, from Userlist, which is a lifecycle messaging and email for SaaS products.  We go over the various lessons we have learned from going through the process once before, then approaching it again. We also talk about “finishing” a product, bug … [Read more...] about RS202: Better the Second Time

Today on Rogue Startups, Dave and Craig are talking about a timely and time-alicious topic: looking back on 2019 and what they will do for 2020.  We talk about luck surface area; tactical vs strategic planning for 2020; increasing our goals and scope; learning from your mistakes/competitors; and praise for Asia Matos, TinySeed, and Obviously Awesome; the importance of targeted … [Read more...] about RS201: What Lessons We’re Taking From 2019

Today on Rogue Startups, we take a moment to thank everyone for the past 200 episodes, especially the listeners. We also go over a few things that we’ve learned over the past 200 episodes including: “What tactic are you finding to be uncommonly effective in the recent past?” and “What tactic have you used before that (you’re finding), isn’t working so well today or now?” We asked a number of … [Read more...] about RS200: We’ve All Learned A Lot

In episode 199, we talk about our surprise Christmas plans for episode 200 (a Q&A from some great people in the start-up community, to be released on Christmas Day). Dave talks about how well things are going with Recapture and how the progress has been post-”Black Friday”. He also talks about paid/pricing program, forecasting for the next couple months, Carthook’s application process, … [Read more...] about RS199: Doing The Product Dance

Today, I am talking with Asia Matos (the CEO and founder of Demand Maven) about marketing. This episode is not for the faint of heart; it’s mainly for people who already know a bit about marketing. If you’re new to marketing, there will still be a lot of great information for you today.  Asia and I talk about the importance of diversifying acquisition strategies; organic platform channels … [Read more...] about RS198: Marketing 201 with Asia Matos

This week Dave and Craig talk through the challenges of maintaining a level head even in the face of some of the most challenging emotional times as a founder. The particularly difficult times for us include: Navigating times of slow or negative growthCompetitors moving faster (or in an interesting direction) than we areWork/Life balance and hours we spend in the businessFinances of it … [Read more...] about RS197: Not Losing Your Mind

Today on Rogue Startups, Dave and Craig talk about when and why we should move horizontally in the podcasting world and in eCommerce. They talk about the pros and cons of moving horizontally and branching out, checkbox strategies, and when it can be a boat anchor instead of propelling you and your business forward. Dave talks about the important milestone that Recapture just hit, the Recapture … [Read more...] about RS196: Getting Outside Your Wheelhouse

In this episode Craig and Dave talk through the challenges of middle and bottom of funnel marketing attribution after a great suggestion from former guest on the show James Kennedy. If you're not already using UTM parameters to track external links to your site in emails, guest posts, marketplace listings, etc. that's the easiest and quickest win in this department. If you have any comments … [Read more...] about RS195: Mastering Marketing Attribution

Dave and Craig talk are both back and today they’re catching everyone up on some surprise snow, school vacations, and Craig gives Dave a recap of the MicroConf in Croatia. Not only did Craig spend a lot of time with entrepreneurs, but he also got the chance to go kayaking at Blackwater Bay, and go on a Game of Thrones tour. He talks about the conf experience, Feedback Panda, the virtual close, and … [Read more...] about RS194: MicroConf Europe Recap

Today on Rogue Startups, Dave is talking with “one of the ten youngest billionaires in Africa” Adii Pienaar about his entrepreneurial history and Conversio’s acquisition by Campaign Monitor. Adii talks about why he took the exit fro Conversio, the difficulties in e-commerce and e-marketing, the move from customer campaign monitor to the acquisition, the difference between now and “his Woo days”, … [Read more...] about RS193: A little bit Carnegie, a little bit Tennyson – Adii Pienaar on life and two exits