On today’s episode, Craig speaks with his guest Ed Freyfogle about freemium software and services. Ed is a developer and Co-Founder of OpenCage Data. Today, he explains the day-to-day challenges of running a business and why freemium is an important facet of OpenCage’s success. Topics: Geocoding services and why it’s important to be able to test them out.How Ed’s company’s freemium … [Read more...] about RS161: Optimizing Freemium with Ed Freyfogle
RS160: Getting through the Desert
Today Dave and Craig talk about the difficulties of finding product/market fit in a business. The 'desert' in business is that time where you've ventured out to try something new, have an inkling of where it might lead, but still have a long way to go before you realize that vision. Thanks to Jordan Gal from Bootstrapped Web for the analogy Craig's been working on developing SalesCamp for … [Read more...] about RS160: Getting through the Desert
RS159: Integration Marketing in Practice with Courtenay Farquharson
This week Craig has on the show a special guest, Courtenay Farquharson from Parserr. Courtenay is a fellow bootstrapped founder who has grown Parserr (an email parsing and processing SaaS app) from zero to well into the 5 figures MRR largely through integrations in popular marketplaces like Zapier, Microsoft Flow, and other B2B connectivity platforms. In the episode Craig and Courtenay … [Read more...] about RS159: Integration Marketing in Practice with Courtenay Farquharson
RS158: Better Dunning, and Changing Prices the Right Way
Today Dave and Craig catch up about a few new developments in their businesses, discuss how they do pre-dunning and deal with failed payments. First up is dunning and dealing with failed payments. Question for you the audience, how do you deal with failed payments after your customers have gone through something like a Stunning or Retain sequence and are now delinquent in their accounts? Drop … [Read more...] about RS158: Better Dunning, and Changing Prices the Right Way
RS157: Scaling LinkedIn Outreach with James Kennedy
Today Dave and Craig sit down with James Kennedy to talk LinkedIn outreach. As opposed to the overly saturated cold email outreach many consultants, productized services, and agencies have seen tremendous results by using LinkedIn to find highly qualified leads for their business. In this episode James talks through the process he follows, tools he uses, and some of the results he's seen in … [Read more...] about RS157: Scaling LinkedIn Outreach with James Kennedy
RS156: How 2018 is Shaping Our 2019
Instead of the typical "2018 Review and 2019 Goals" Dave and I decided to mix things up a bit here with our end of the year episode. 2018 overall was a great year for us both, but as we gained more experience, and a few bruises along the way, it's taught us what's really important for ourselves and our businesses as we look ahead to 2019. … [Read more...] about RS156: How 2018 is Shaping Our 2019
RS155: The Product Market Fit Engine
Today Dave and Craig are talking through a session from Business of Software 2018 entitled "The Product Market Fit Engine" by Rahul Vohra, CEO of Superhuman. As the title suggests Rahul has created a predictable and repeatable process around creating (and improving) the degree of product market fit for SaaS products. Maybe the best part of the process is how quantifiable it is, and how the … [Read more...] about RS155: The Product Market Fit Engine
RS154: Facebook Ads Teardown with Mojca Mars
Today Dave and Craig are welcomed by Mojca Mars from Super Spicy Media to talk all about Facebook advertising. This is not some esoteric episode with theoretical advice for you. Here we talk through real life examples from Craig's actual currently running Facebook ads for Castos. Mojca has some great insights for us all in this episode. They include: Always, always, always split test … [Read more...] about RS154: Facebook Ads Teardown with Mojca Mars
RS153: Lessons Learned from Black Friday and Cyber Monday
Today Dave and Craig talk about their experiences, and those of others who have shared some awesome data, about the performance of this years Black Friday and Cyber Monday deals. While it's important to talk not just about the deals, revenue, and conversion rates the underlying "WHY" of these promotions is important. What are you going to do with a sudden influx of cash into your … [Read more...] about RS153: Lessons Learned from Black Friday and Cyber Monday
RS152: What We’ve Learned From Our Failed Startup Ideas
Today Dave and Craig take a hard look at some of their previous failures to try and determine what it was about those once beautiful ideas that had so much potential that ultimately doomed them to failure. The theme for most of these is "no audience, no traffic, no value proposition, no business", but the individual stories here are interesting as we're all progressing through our own … [Read more...] about RS152: What We’ve Learned From Our Failed Startup Ideas
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