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RS150: Avoiding Feature Creep in your SaaS App

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Today Dave and Craig are talking about how to avoid feature creep and maintain the core purpose and user experience that your application was originally set to have. Inspired by a tweet from previous guest on the show and host of the Bootstrapped Web podast, Brian Casel, it's nice to talk not about the places where companies are falling short in their design and user experience, but rather to … [Read more...] about RS150: Avoiding Feature Creep in your SaaS App

RS149: 6 Questions That Will Drive Your Business Forward (Part Deux)

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In this episode Dave and Craig continue their discussion of the 6 Questions that will Drive Your Business Forward.  These are intentionally thought provoking and we hope that they will spur some discussion with your teams as to how you can run your business better and set yourself up for growth. The questions we ask ourselves today are: Is your schedule a reflection of your agenda or other … [Read more...] about RS149: 6 Questions That Will Drive Your Business Forward (Part Deux)

RS148: 6 Questions That Will Drive Your Business Forward (Part 1)

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This week Dave and Craig catch up after a brief break for traveling and conferences.  In this episode, they catch up about a few new developments in their own businesses. Craig spent the last week at SaaStock in Dublin, which is a great SaaS specific conference with almost 3,000 attendees. Dave has been working through both cold email outreach for Recapture as well as running some Facebook … [Read more...] about RS148: 6 Questions That Will Drive Your Business Forward (Part 1)

RS147: What a 6-figure Monthly Marketing Budget Looks Like

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Today Dave and Craig talk through a recent Buffer article that lays out exactly how they spend the $93,000 marketing budget, each MONTH. The lessons here are many.  How a company the size of Buffer, currently doing $1.5 Million per month, allocates their resources, and maybe more importantly what they don't spend money on. Buffer has long been an icon in the world of remote work, … [Read more...] about RS147: What a 6-figure Monthly Marketing Budget Looks Like

RS145: CoFounders and Outside Funding

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Today Dave and Craig talk through things to take into consideration when adding any type of outside resources to your business. Either taking a cofounder to compliment your existing skill set or taking outside funding will certainly move your business along faster, but each come with their own unique set of considerations. Are your goals aligned with those of this outside stimulus?  Both in … [Read more...] about RS145: CoFounders and Outside Funding

RS144: The 6 Steps to Nailing your SaaS Trial

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Today Dave and Craig walk through the 6 steps to ensure that you're getting the most out of your SaaS trials.  From a great blog post on 500 Startups from the team at Autopilot lays out a great framework you can use to evaluate how you're currently structuring your SaaS trials, and where you can improve upon it each step of the way. Resources Mentioned 500 Startups article Autopilot … [Read more...] about RS144: The 6 Steps to Nailing your SaaS Trial

RS141: The Four Key Aspects to Nailing Product Positioning

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Today Dave and Craig are digging into one aspect of Product/Market fit that is often overlooked, and very well may be the more difficult aspect of that equation. Positioning is the key element to make your product stand out, talk to the right audience, and increase user adoption....but is REALLY tough to get right. In this Grow and Convert blog article we talk through the 4(.5) aspects of … [Read more...] about RS141: The Four Key Aspects to Nailing Product Positioning